The market size for artificial intelligence technology is expected to reach $190.6 billion by 2025. This statistic is hardly surprising. Artificial intelligence is transforming the corporate world in almost every way.
One of the biggest ways that AI is changing the future of business is by improving the effectiveness of online marketing. Smart businesses will look for new ways to use AI to boost their online marketing strategies.
Growing Range of Applications of Artificial Intelligence in Online Marketing
The digital marketing revolution was predicated on advances in AI. As new AI breakthroughs come to light, the online marketing industry will continue to benefit.
AdExt has published a list of nine of the biggest applications of AI in the digital marketing industry. The authors point out that AI is used in everything from content curation to digital advertising and email marketing automation.
But how can you use AI to improve the ROI of your online marketing strategy? There are a variety of things to try out.
Using to Improve Your Digital Marketing Strategy
Most small business owners are keen to see their businesses grow and flourish, but actually achieving this goal can be a real challenge. With the competition you face from other businesses within your industry, it is important to look at the most effective methods of gaining exposure and achieving growth.
Fortunately, the digital revolution has helped with this, as it has provided many more opportunities for small businesses to promote themselves without having to break the bank. AI has made it even more effective. You probably go online for all sorts of things, from shopping to reading the news or using address look up tools. Well, huge numbers of other people also do the same, and with so many people using the internet on a daily basis, this is the perfect platform to help you boost business growth. In this article, we will look at some of the popular online marketing methods you can use to boost business growth.
Some of the Key Methods to Use
Digital technology and AI have enabled businesses to access a wide range of solutions for marketing and growth. One of the key ones is social media, which is now used by businesses of all sizes. It is a cost-effective way to promote your business, and it enables you to spread the word on a global basis. You can use social media with AI technology in many ways. It is a great tool to help you to engage with your audience by posting comments and responses. It is also an excellent means of driving traffic to your website by posting links to sales events, promotions, competitions, and articles. You can even provide customer service through social media via private messenger functions.
Another benefit of using AI with online marketing is improving the customer experience. Nicole Martin of Forbes wrote about this in her post. She pointed out that AI makes it easier for customers to simulate experiences with products and try on clothes.
Another digital method you can use in order to boost business growth is AI automation of email marketing. It is important to ensure the emails you send out are not too corporate and boring, as this will simply result in them being deleted. Instead, make them fun, humorous, colorful, and eye-catching, as this will help to intrigue recipients. Also, make sure you send out emails with useful information and tempting promotions, as this will boost the chances of the emails being forwarded to others by the recipients.
One final method you can consider is setting up an online blog, which is a great way to get your business and your industry noticed. You can post links to each new blog post you add to your site, which could help to boost visitor numbers to your site. In addition, if you produce blog posts that are engaging and informative, it can help you to earn the trust and confidence of readers, so they are more likely to recommend you to others. This can then help to boost the growth of your business.
AI is the Future of Digital Marketing
AI has made digital marketing more effective than ever. With the variety of different digital solutions available, you can promote and grow your business with far greater ease these days. In addition, you won’t have to spend a fortune or blow your business budget when you use methods such as these.